§ 24-1. Definitions.

The following words, terms and phrases, when used in this chapter, shall have the meanings ascribed to them in this section, except where the context clearly indicates a different meaning:

Area means the total area of a sign normally to be used for presenting information or attracting attention.

Attention-attracting device means any publicly displayed board, with one face (the surface of a thing) with a flashing beacon, animation, banner cloth, or other object mounted onto or in a sign.

Building facade means the part of the exterior of a building that extends from the grade to the top of the parapet or eaves and the entire width of the building (building face).

Copy area means the area of the words and numbers included in the sign copy, not including pictures, trademarks or other advertising symbols.

Detached sign means any sign not attached to a building.

Development sign means a sign of the architect, engineer, contractor, subcontractor, financier or sponsor of a development and designating the future occupant or use of the development.

Display area means the total area of the words and numbers included in the sign copy, not including pictures, trademarks or other advertising symbols.

Embellishment means anything that would be an addition to the sign copy.

Illuminated signs:

(1)

Fully illuminated sign means any sign which is illuminated by an external/internal light source which is visible.

(2)

Indirectly illuminated sign means any sign which is illuminated by an external light source which is not visible at eye level.

(3)

Semi-illuminated sign means any sign which is uniformly illuminated internally over its entire area.

Incidental sign means a sign which guides or directs pedestrian or vehicular traffic.

Off-premises sign means a sign that directs attention to a business, commodity, service, activity or product sold, conducted or offered off the premises where the sign is located.

On-premises sign means a sign that directs attention to a business, commodity, service, activity or product sold, conducted or offered on the premises where the sign is located.

Political sign means any sign bearing a photograph or oriented material which promotes a person or issues which will be determined by an election by voters.

Portable sign means a sign that is not permanently affixed to one location and can be moved from one site to another.

Projecting sign means a sign extending more than one foot from the face of a building to which it is attached or which extends more than one foot above the roofline.

Public information sign means a sign containing only emergency or legal notices and regulation information.

Pylon/monument sign means an identification sign that rises from the ground and generally has no clearance under it.

Real estate sign means a sign advertising the fact that the premises on which it is located are for sale, lease or rent.

Roof sign means a sign extending more than one foot from the face of the building to which it is attached or extends more than one foot above the roofline.

Subdivision development amenity sign means a sign directing traffic to amenities, such as a clubhouse or swimming pool, within the subdivision.

Temporary sign means a sign of cloth or other combustible material, with or without a frame, to be used for a limited period of time and not permanently attached to the ground or a building.

Under-canopy sign means a display attached to the underside of a marquee or canopy and protruding over public or private sidewalks or rights-of-way.